In the past, shoes were more about utility. Now they are passion, comfort and functionality included. Those who understand this and their customers also know what they want to wear tomorrow. We have understood and are passionate about developing shoes that fit our customers. In terms of fit, but also in terms of trend and functionality and quality standards. This is particularly important to us and has made ara a global brand that has a firm place in the shoe market. As well as in the shoe closets of many customers.